The 1-Word Follow Up Email That Generated $57K in 24 Hours

Recently I sent out an email to my subscribers about a technique I have developed for writing a 1-word follow up email that gets huge results.

Around the office we call this the STATUS Email and we have used it for a while now.

But it turns out this technique is even more powerful than I thought.

Over the next few days after I taught the STATUS Email to my subscribers, I received many responses like this:

The 1-word follow up email that generated $57K in 24 hours.

That’s the kind of results we are getting with a 1-word follow up email.

In this post I’ll tell you exactly why this technique works and how you can use it for yourself.

The Science Behind This Follow Up Email Technique:

You may not believe me but:

the more you try to close a deal the faster it moves away Click to Tweet

It is actually a proven fact (see my book for more).

Academics call this The Law of Reversed Polarity.

It causes you to write the exact opposite of what you should when, for example, you’re sending a follow up email to a potential client.

It was discovered by Reuben Saltzman, a home inspector in Saint Paul, Minnesota, who wrote: “When I inspect houses where an amateur has been doing electrical work, there’s a good chance that I’ll find outlets reversed, which is very dangerous.”

The point is: amateurs are hardwired to do things backwards.

The minds of amateur deal makers are often wired in reverse and in most client situations, they do the wrong thing at the wrong time. And it’s not just the people who work for you … the newbies. All of us when stressed (or moving-a-little-too-fast) can act like amateurs …

  • – A potential client asks a highly technical question …. you run around for hours to find the answer.
  • – The client wants to see a sample of services … you start to solve his problems to show “how good you really are.”
  • – A buyer doesn’t respond to a follow up email … you send another one with more detail, assuming there wasn’t enough in the last to make him happy.

In most situations, the more information and help and examples and details you offer a potential buyer, the less likely he will be to move forward with the deal.

The more you show how your service works, the less he will be excited to buy it. The less he will respond (hey, why should he respond, he’s done almost nothing and continued to be in control, getting much of your time and attention.)

What is the correct way to handle all this?

1. When you do pitch the client, give one great pitch that blows him away

2. Then, all your follow ups can be crisp, brief and to the point.

3. And make each additional communication with the client shorter than the last.

For example, today I have about 7 large deals that are moving … wayyyyy … too … slowl … y. The buyers have all the information they need. The deal isn’t quite dead, but the Next Step is for them to act.

So when I send a follow up email to any of these executives and CEO’s, it looks just like this:

The 1-word follow up email that generated $57K in 24 hours.

One word. In the subject line.

No body copy.

That’s all they get. Because it is all they deserve.

The STATUS Email.

I don’t do it this way to be mean. I do it because it works. It triggers desire in your buyer’s brain by signalling that you are high in status and low in neediness, as I describe in my book, Pitch Anything.

For a summary of these ideas, see the infographic below.

– Oren

Need to get trained on giving a great pitch? get started here

The 1-word follow up email that generated $57K in 24 hours.

Tweet This Infographic:

When to write a 1-word #email Click to Tweet

Raise Capital:

Need to raise $10 – 50 million of growth capital? That’s my sweet spot: my pitches have raised more than a $1 billion of private equity and venture financing, in nearly every industry. We’re FINRA registered and have recently completed a $25M round in healthcare, $20M in SaaS, and a $45M majority stake sale. Reach out to oren@pitchanything.com and let’s discuss your company.

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