One truly great pitch can improve your career, make you a lot of money— and even change your life.
Your success is dependent on the method you use, not how hard you try.
Better method, more money. And a much better method, much more money.
Pitch Anything is the best in the business because the method is much better than anyone else’s. And now it’s yours.
If you’re sitting across from the one person who can help you secure the biggest deal of your career, you have to know how to get and keep his attention. But chances are, instead of listening to you, he’s fiddling with his pen and acting like you’re wasting his valuable time.
Your next move means the difference between getting the deal or going home empty handed. These are high-stakes situations and if you know how to get control when this happens, you’ll have a big advantage.
Sales “techniques” were created for people who are struggling to do business from a subordinated or low-status position. The sad fact is, sales methods are typically ineffective and usually end up offending people instead of promoting pleasant, mutually beneficial business.
Consider this for a moment – if you have to cajole and browbeat customers into making rapid purchase decisions, really, what kind of success is that? What many business people miss is this: when you fail to control the social frame, you probably have already lost the deal. All you can do then is fight for survival by fast talking, spin selling, trial closing, and a myriad of equally ineffective and annoying tactics that signal to the customer that you are needy and desperate—and defeated.
Financially, businesses are focusing on efficiency and shaving costs wherever possible; optimism is down; capital is hard to come by; the marketplace is more crowded than ever. And the world feels like it has far more risk in it than it did a decade ago.
Socially, with people’s attention splintered over a half dozen devices, and the speed of life increasing, the attention of your target is growing more and more scarce. If you can’t get and keep your target’s attention, then it doesn’t matter how well you present the information about your product or deal. And getting attention isn’t a technical or business skill, it’s a social skill.
PITCH ANYTHING is a fast-paced narrative packed with crystal clear examples illustrating the unique S.T.R.O.N.G. method, which takes advantage of how the brain really works by Setting the Frame; Telling the Story; Revealing the Intrigue; Offering the Prize; Nailing the Hookpoint; and Getting a Decision. These are methods to get frame control, a way of making your perspective the dominant one in social encounters. Each of these tactics can get you closer to closing a deal. Used together, they give you complete control over the pitch process.
Using the S.T.R.O.N.G. Method, you’ll discover PITCH ANYTHING gives you a common vocabulary in identifying hurdles that might keep you from getting your next deal. You’ll learn how to read subtle (but obvious) shifts in power during meetings; you’ll learn how to own the room by creating local star-power and capture the alpha position; you’ll learn when to press forward and when to pause. Once you realize you have control over the agenda and the flow, you’ll always stay composed, get the high-status position, own the frame, get to the hookpoint. Then, closing is easy.
Exactly how to
With Zero Extra Effort
“(Klaff) offers a new method that will differentiate you from the rest of the pack.”Jason Jones, Senior Vice President,
Jones Lang Lasalle
#1 on Amazon for Sales and Selling, and Presentations
“Pitch Anything is time well spent for anyone responsible for the art of persuasion. Mr. Klaff’s perspective is fresh, digestible and leaves you wanting more.”
“Oren’s persuasion techniques are so powerful that his book, Pitch Anything, belongs on the bookshelf next to Cialdini’s Influence and Strauss’ The Game.”
“Move over Neil Strauss and Game Theory. Pitch Anything reveals the next big thing in social dynamics: The Game for Business.”
“What do supermodels and venture capitalists have in common? They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve.”
“If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work.”