If there is one area where people pitching a deal fail to properly construct today, it is the Big Idea.
What is the big idea? In an effective pitch, you will find two instances of the Big Idea.
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Here is the big idea: there is a fundamental disconnect between the way we pitch anything in the way it is received by our audience. You need to understand why this disconnect occurs in order to overcome it, succeed, and profit.
Your pitch deck matters. It speeds up your capital raise and protects your price.
This is a deal I own, and we raised the financing in 7 days. I am providing it here to the Pitch community to give you the understanding that pitch decks, while once tactical, are now strategic and a vital tool.
Oren talks with Andrew Warner, of Mixergy.com, about how entrepreneurs can take control of the capital raising process. Fundamentals covered include the big idea, frame control, prizing, and Oren’s path-breaking closing technique (not what you think).
If you have ever seen the show “Pros vs. Joes” on ESPN, then you’ve had a glimpse of how well you will raise venture capital (you’re the Joe – not the Pro.)
A frame is the instrument you use to package your power, authority, strength, information, and status. The moment your frame makes contact with the frame of another business person, they clash. If your frame wins this collision, you will enjoy frame control, where your ideas are accepted (and followed) by others. But if your frame loses, though, you will be at the mercy of your customer, and your success will depend that customer’s charity.
